denisrasia

FREELANCE MARTECH CONSULTANT

I DO THE COMPLEX WORK WITH DATA — SO IT FINALLY MAKES SENSE

Data is only cool if it grows your business. I bridge the gap between technical data and marketing strategy, analyzing your information to find the hidden opportunities that generic dashboards miss.

What do I do

I help companies use Martech to make customers feel seen. I turn data into insights, replacing generic campaigns with personalized, privacy-first experiences that build lasting trust.

Problems that I solve

I fix underused Martech stacks. I align tools with business strategy to prevent shelfware, define clear use cases for measurable ROI, and turn fragmented data into scalable personalization.

Why this matters

Utilization has collapsed to 33%. Most tools fail expectations, draining budgets and damaging credibility. The issue is strategy, not software. I stop the waste and ensure your tech drives actual growth.

Metric Tree

Why you need it and how to build it to gain back clarity with your data strategy

Martech Terminology

A list of essential martech terms

About me

I’m a data analyst and Segment certified partner. Since 2021, I've helped several brands to transform their data strategy. I focus on CDPs, analytics, and strategy to turn information into clear direction.
Get in touch at: denisr@gmail.com